Projects
Brand identities, websites and creative systems designed to hold together - across physical spaces, digital platforms and everything in between.
Kip Hideaways
WEBSITE DESIGN | CONTENT CURATION | SOCIAL MEDIA STRATEGY + MANAGEMENT | EMAIL MARKETING
I've worked with Kip Hideaways as the brand has grown from a small curated collection into one of the most recognisable independent travel brands in the UK. The work spans almost every visible touchpoint: website design and UX, seasonal campaign concepts, social and email direction, and content systems that scale across a small team.
The thread through all of it is consistency - making sure the brand looks, feels and sounds like itself across an Instagram caption, a homepage rewrite and a Sunday email, even as the team and the offering grow.
Artist Residence
BRAND DESIGN | CONTENT CURATION | SOCIAL MEDIA STRATEGY + MANAGEMENT | EMAIL MARKETING
I worked with Artist Residence as a long-term creative lead, shaping the brand across hospitality and F&B environments. My role spanned identity development, website design and user experience, email and social strategy, and the design of all guest-facing touchpoints - from signage and print to digital communications.
During this time, I led the evolution of their social presence, growing the audience from 4k to over 120k through considered content direction and brand-led storytelling.
Rowan at Rothay Manor
BRAND NAMING | BRAND DESIGN
For Rowan at Rothay, the brief was to build on the existing Rothay Manor hotel brand while introducing a softer, more accessible tone.
I created a refined visual identity combining hand-drawn botanical illustrations with classic typography and an earthy colour palette that complemented the interiors and locality. The result was a cohesive restaurant brand expressed through tactile menu design and guest-facing materials.
Padstow Christmas Fayre
BRAND DESIGN
Padstow Christmas Fayre is a community-led festive food event celebrating Cornish producers and hospitality. I led the visual refresh, repositioning the brand as a warm, welcoming celebration rooted in the town’s fishing heritage and food culture. The new identity centred on a textured, folk-inspired illustration system and hand-drawn typography, to be applied across signage, print, merchandise and promotional materials.
Falmouth Oyster Festival
BRAND DESIGN
Falmouth Oyster Festival is rooted in the town’s oyster dredging heritage. I created a clean yet characterful identity that honoured tradition while introducing a more contemporary edge. The system combined classic typography with hand-drawn illustrations and a refreshed coastal palette, rolled out across event materials, signage and digital assets.