Kip Hideaways
Kip Hideaways is a curated collection of boutique UK stays, built on personality over polish - no two properties, or captions, sound the same.
CREATIVE STRATEGY, CONTENT, WEBSITE DESIGN, PAID + ORGANIC SOCIAL, EMAIL
TRAVEL + LIFESTYLE
kiphideaways.com
I've worked with Kip since 2022 - leading design and content across the brand, from campaign concepts through to execution.
In practice that means doing the thinking and the making: shaping seasonal campaigns and brand direction, then designing and building the work that brings them to life. Website, UX, email, social, editorial, content creation and production.
The thread through all of it is consistency - making sure Kip looks, feels and sounds like itself across an Instagram post, a homepage rewrite and a Sunday email, even as the brand grows.
“Working with Jaz has felt much less like bringing in a freelancer and much more like gaining a core part of the team. She just gets Kip - the tone, the aesthetic, the slightly intangible “feeling” bit of marketing that’s quite hard to articulate but she nails every time. There’s a proper design eye there, but also this rare ability to think commercially and creatively at the same time - which is where so much of the magic happens.
She’s one of those very annoying people who is both a jack of all trades and somehow brilliant at all of them - from campaign thinking to execution, from shaping ideas to just getting things live without drama. The amount she gets through is slightly baffling, but more than that it’s the consistency of quality that stands out.
She’s helped us think bigger, move faster, and make things feel more considered across so many projects and channels. And she does it all in a way that’s calm, thoughtful and just really, really easy to work with.
Honestly couldn’t recommend her more - we’d be a bit lost without her.”
— Sarah de Vere Drummond - Kip Co-Founder & CEO